Digital Marketing Manager

Job Description

Job profile:

• We are hiring for Digital Marketing Manager role for IT Software & Services.

Requirements:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Proven work experience as a Digital Marketing Manager or similar role, with a strong focus on Google Ads campaigns.
• Extensive knowledge and hands-on experience with Google Ads, including campaign setup, opti- mization, and performance tracking.
• In-depth understanding of digital marketing principles, strategies, and best practices.
• Proficiency in using Google Analytics and other relevant marketing tools to analyze data and gain insights.

Responsibilities:

• Develop and implement comprehensive Google Ads strategies to drive qualified leads, increase brand visibility, and achieve marketing objectives.
• PPC Expert is must.
• Conduct thorough keyword research and analysis to identify relevant keywords and optimize ad campaigns for maximum performance.
• Create and manage Google Ads campaigns, including campaign setup, ad copy creation, ad ex-tensions, and bid management.
• Monitor campaign performance, analyze data, and generate insights to optimize campaigns, im-prove ROI, and meet KPIs.
• Continuously stay updated with the latest industry trends, algorithm changes, and best practices in Google Ads, and incorporate them into campaign strategies.
• Collaborate with cross-functional teams, including content, design, and development, to align marketing efforts and ensure campaign success.
• Conduct A/B testing and implement conversion rate optimization techniques to improve landing page performance and maximize conversion rates.
• Track and analyze key metrics using Google Analytics and other relevant tools, prepare regular reports, and present findings to stakeholders.
• Stay informed about competitor activities and industry developments to identify opportunities and potential threats.
• Manage digital marketing budgets effectively and allocate resources to achieve optimal results.

Skill & Expert Level:

• Digital Marketing Manager (Expert, Mandatory)
• Google Ads Campaigns (Expert, Mandatory)
• B2B social media Marketing (Expert, Mandatory)
• PPC Marketing (Expert, mandatory)

Industry:

• IT Software & Services

Experience:

• 4 – 6 Years

Notice Period:

• 15 Days

Salary:

• 500000 – 700000 PA

Work Location:

• Remote (Work From Home)

Vacancies:

• 1

No of Interviews:

• 3

Qualification:

• Bachelor’s degree in Marketing, Advertising, or a related field.

Job Type:

• Permanent Full Time (Remote (Work From Home)

*for more information contact our HR on:7047930137