Digital Marketing Manager

April 3, 2024
500000₹ - 700000₹ / year
Full Time

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Education


Education 1

Job Description

Job profile:

  • We are hiring for Digital Marketing Manager role for IT Software & Services.

Requirements:

  • Bachelor’s degree in Marketing, Advertising, or a related field.
  • Proven work experience as a Digital Marketing Manager or similar role, with a strong focus on Google Ads campaigns.
  • Extensive knowledge and hands-on experience with Google Ads, including campaign setup, opti- mization, and performance tracking.
  • In-depth understanding of digital marketing principles, strategies, and best practices.
  • Proficiency in using Google Analytics and other relevant marketing tools to analyze data and gain insights.

Responsibilities:

  • Develop and implement comprehensive Google Ads strategies to drive qualified leads, increase brand visibility, and achieve marketing objectives.
  • PPC Expert is must.
  • Conduct thorough keyword research and analysis to identify relevant keywords and optimize ad campaigns for maximum performance.
  • Create and manage Google Ads campaigns, including campaign setup, ad copy creation, ad ex-tensions, and bid management.
  • Monitor campaign performance, analyze data, and generate insights to optimize campaigns, im-prove ROI, and meet KPIs.
  • Continuously stay updated with the latest industry trends, algorithm changes, and best practices in Google Ads, and incorporate them into campaign strategies.
  • Collaborate with cross-functional teams, including content, design, and development, to align marketing efforts and ensure campaign success.
  • Conduct A/B testing and implement conversion rate optimization techniques to improve landing page performance and maximize conversion rates.
  • Track and analyze key metrics using Google Analytics and other relevant tools, prepare regular reports, and present findings to stakeholders.
  • Stay informed about competitor activities and industry developments to identify opportunities and potential threats.
  • Manage digital marketing budgets effectively and allocate resources to achieve optimal results.

Skill & Expert Level:

  • Digital Marketing Manager (Expert, Mandatory)
  • Google Ads Campaigns (Expert, Mandatory)
  • B2B social media Marketing (Expert, Mandatory)
  • PPC Marketing (Expert, mandatory)

Industry:

  • IT Software & Services

Experience:

  • 4 – 6 Years

Notice Period:

  • 15 Days

Salary:

  • 500000 – 700000 PA

Work Location:

  • Remote (Work From Home)

Vacancies:

  • 1

No of Interviews:

  • 3

Qualification:

  • Bachelor’s degree in Marketing, Advertising, or a related field.

Job Type:

  • Permanent Full Time (Remote (Work From Home)

*for more information contact our HR on:7047930137

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